Like most law firms, your priority is likely your clients, your partners, and the success of your practice. Conversely, it’s unlikely that you have the bandwidth to prioritize your online presence, the success of your website, and your digital marketing strategy at large.
This is a dilemma many law firms face…
While it’s imperative to place much of your focus on your clients, your partners, and your practice, ensuring that your digital strategy is streamlined and functional so as to increase the number of suitable prospects and weed out the bad is also important for the growth of your firm.
Luckily, we here at Vanilla Concepts can help so that you can focus on what’s truly important!
With that said, in what follows, we’ll be sharing how YOU as a law firm can begin to increase website traffic, and thus conversions, ultimately growing your law firm’s clientele without the headache of filtering through candidates that don’t fit the bill.
While it might not be on the radar of most law firms, the quality and functionality of a firm’s website play a major role in its success or lack thereof…
Not only does it act as a storefront, if you will, providing a home for contact information and otherwise, but it’s also a necessity in today’s digital arena for building awareness, increasing authority and dominance, and ultimately boosting client leads and conversions.
It’s not enough, however, to have a functioning website. Depending on the quality of the website, it may result in attracting unsuitable candidates; a common struggle many law firms deal with.
Instead, prioritizing the creation of a modern, SEO-optimized website equipped with a comprehensive sales funnel will ultimately bring you the success you’re looking for when it comes to quality leads and conversions.
You might now be wondering “what is a sales funnel?”… Though a common term in the world of digital marketing, a sales funnel isn’t something you hear every day as a law firm…
While it’s not something you as a law firm will have to necessarily be concerned with if you decide to work with us here at Vanilla Concepts, it doesn’t hurt to familiarize yourself with its function…
Sales funnels are crucial to any effective digital marketing strategy and should be a key element to yours especially if you’re looking to increase conversion.
Simply put, a sales funnel is a digital marketing strategy or implementation that depicts the buyer's journey (in this case, a potential client/prospect) and guides them towards conversion. Not only does a sales funnel filter out bad prospects but it attracts suitable ones, accomplished primarily through the use of a questionnaire.
While a sales funnel is much more complex than this, it ultimately provides your law firm with a streamlined, somewhat automated approach to building your client portfolio.
To relate it back to the importance of a modern, high-functioning website, a sales funnel is only as effective as the amount of traffic it brings in. In other words, without an authoritative website, your sales funnel will be all but dormant.
This is where SEO, or search engine optimization, comes into play… Again, while you as the firm don’t necessarily need to be concerned about the specifics if you’re working with us here at Vanilla Concepts, it doesn’t hurt to gain a basic understanding of its function…
Without getting into too much detail, SEO, or search engine optimization, is the process of ranking your website. In other words, it’s a tactic aimed at improving the quality and quantity of website traffic via search engines like Google.
While there are endless strategies and tactics to be employed when it comes to SEO, at its most basic, it comes down to ranking for relevant, high-volume keywords.
Some of the most common and effective SEO strategies and tactics include but are certainly not limited to building out blogs, increasing website speed, improving website UI/UX design, and interlinking…
To learn more about how you as a law firm can increase client conversions, or to inquire how you can work with us here at Vanilla Concepts, be sure to visit us here.
With hundreds of satisfied clients, you can trust us to get the job done. We’d love to meet with you to learn all about you, your law firm’s needs, and how we can provide our expertise to help.
Design is more than how your product looks it’s about meeting your business objectives while giving your users a memorable experience.
Design is more than how your product looks it’s about meeting your business objectives while giving your users a memorable experience.Learn More
Do you want to boost your website's organic traffic? We'll organize a campaign to increase your Google rankings for high volume keywords.
Do you want to boost your website's organic traffic? We'll organize a campaign to increase your Google rankings for high volume keywords.Learn More
Even if we didn't develop your website, we can still update, manage, and maintain your website to keep it running nice and smooth.
Even if we didn't develop your website, we can still update, manage, and maintain your website to keep it running nice and smooth.Learn More